The Amazon Visa and Southwest Premier are closely matched. Amazon Visa wins on 1 categories (25,000 pts signup bonus); Southwest Premier wins on 1 (85,000 pts signup bonus). The better pick depends on your spending patterns.
Amazon Visa vs Southwest Premier
Get the clearer winner first, see the specific exception case, and only personalize further if the decision is genuinely close.
This comparison is too close for a one-size-fits-most winner.
The structural tradeoffs are close enough that fee tolerance, category mix, and rewards ecosystem should drive the final decision.
Use the light personalization step below if you want to break the tie without sharing a statement yet.
Neither card cleanly wins on this page, so the exception case is effectively the main case.
Why we picked this winner
- Amazon Visa wins 1 of 4 comparison categories in CardCurator's quick verdict model.
- Top earn rate: Amazon Visa reaches 3x; Southwest Premier reaches 3x.
- Annual fee: Amazon Visa is no annual fee; Southwest Premier is $149/yr.
- Current public bonus values are approximately $250 and $850.
Close call
The measurable gap is narrow, so your actual spend mix and card ecosystem matter more than the headline winner.
Which Card Comes Out Ahead?
Amazon Visa and Southwest Premier are close enough that the better pick depends on where you spend most, how much value you get from perks, and whether you prefer one rewards ecosystem over the other.
Best if your main priority is the larger current welcome offer.
Why you can trust this answer
CardCurator compares measurable card economics first, then uses deeper rewards intelligence from program data, transfer partners, award charts, and live bonuses when a decision depends on the ecosystem behind the card rather than the card headline alone.
Personalize this answer without sharing sensitive data
Start with a few signals that usually decide close matchups: rough monthly spend, your top category, annual-fee tolerance, and whether you already hold either card.
This step is meant to break close ties without asking for uploads, account creation, or exact spending data.
Still a tie
Assumptions: default assumptions
Your inputs keep this matchup close, so reading the winner review or checking real spend is the better next step.
- Amazon.com purchases 3x
- Amazon Fresh purchases 3x
- Whole Foods Market purchases 3x
- Southwest Purchases 3x
- Grocery Stores and Restaurants 2x
- All Other Purchases 1x
- 1,500 Tier Qualifying Points toward A-List statusAfter $5,000 spend
Quick summary
A short version of the comparison with the main differences at a glance.
The Amazon Visa and Southwest Premier are closely matched. Amazon Visa wins on 1 categories (25,000 pts signup bonus); Southwest Premier wins on 1 (85,000 pts signup bonus). The better pick depends on your spending patterns. On raw upside, Amazon Visa tops out at 3x versus 3x for Southwest Premier. Current signup bonus values are roughly $250 for Amazon Visa and $850 for Southwest Premier. Summary generated July 26, 2026. Source: https://cardcurator.ai/compare/amazon-visa-vs-southwest-premier
- Amazon Visa wins 1 of 4 comparison categories in CardCurator's quick verdict model.
- Top earn rate: Amazon Visa reaches 3x; Southwest Premier reaches 3x.
- Annual fee: Amazon Visa is no annual fee; Southwest Premier is $149/yr.
- Current public bonus values are approximately $250 and $850.
Common Questions: Amazon Visa vs Southwest Premier
Is the Amazon Visa or Southwest Premier better for dining?
Amazon Visa earns 2x on dining; Southwest Premier earns 2x on dining. Amazon Visa wins for dining.
Which has the higher signup bonus in 2026?
Amazon Visa currently offers 25,000 pts signup bonus. Southwest Premier offers 85,000 pts signup bonus (spend $2,000 in 3 months). Southwest Premier has the larger bonus.
Which card is better for international travel?
Both cards charge no foreign transaction fees, making either a solid choice for international travel.
Can I hold both the Amazon Visa and the Southwest Premier?
In most cases yes — holding both is allowed and can be a smart strategy for maximizing rewards across different spending categories. Both cards are from Chase, so check their specific application rules.
Keep Researching
If this matchup is close, the stronger next step is usually to read the full card reviews or use a broader ranking page instead of comparing random pairs one by one.