The Prime Visa edges out the Citi Custom Cash for most cardholders — it wins on 1 of 4 comparison categories and offers 25,000 pts signup bonus. The Citi Custom Cash is the better choice if you prioritize a different rewards ecosystem.
Citi Custom Cash vs Prime Visa
Side-by-side comparison of fees, rewards, benefits, and transfer partners.
- Top Eligible Category 5x
- All Other Purchases 1x
- Amazon 5x
- Whole Foods Market 5x
- Amazon 5x
- AAdvantage
- AAdvantage
- Aeromexico Club Premier
- Aeromexico Club Premier
- Accor Live Limitless
- +35 more
Common Questions: Citi Custom Cash vs Prime Visa
Is the Citi Custom Cash or Prime Visa better for dining?
Citi Custom Cash has no dining bonus; Prime Visa earns 2x on dining.
Which has the higher signup bonus in 2026?
Citi Custom Cash currently offers $2 signup bonus (spend $1,500 in 6 months). Prime Visa offers 25,000 pts signup bonus. Prime Visa has the larger bonus.
Which card is better for international travel?
Both cards charge no foreign transaction fees, making either a solid choice for international travel.
Can I hold both the Citi Custom Cash and the Prime Visa?
In most cases yes — holding both is allowed and can be a smart strategy for maximizing rewards across different spending categories. Citi Custom Cash is from Citi and Prime Visa is from Chase, so they're governed by separate bank policies.